Startup Product Case Studies

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Product Strategy

FullyRamped helps sales and enablement teams practice with AI simulations of their real customer calls. I led product strategy, research, and design. This case study reviews one project, assignments, shipped as three progressive experiments.

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FullyRamped

FullyRamped helps sales and enablement teams practice with AI simulations of their real customer calls. I led product strategy, research, and design. This case study reviews one project, assignments, shipped as three progressive experiments.

Holly helps local governments make better hiring decisions using AI and real-time data. I led product strategy and workflow design from new concept through launch.

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Holly

Holly helps local governments make better hiring decisions using AI and real-time data. I led product strategy and workflow design from new concept through launch.

Hearth uses agentic AI to help people manage and strengthen their relationships. I defined the product roadmap, core workflows, and feature prioritization.

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Hearth AI

Hearth uses agentic AI to help people manage and strengthen their relationships. I defined the product roadmap, core workflows, and feature prioritization.

BRX is a developer tools platform for building AI applications. I shaped their product direction and key user workflows.

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BRX AI

BRX is a developer tools platform for building AI applications. I shaped their product direction and key user workflows.

Zoba's optimization platform helps delivery and ride services manage their fleets. I led product design and workflow strategy as they expanded into a new vertical.

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Zoba

Zoba's optimization platform helps delivery and ride services manage their fleets. I led product design and workflow strategy as they expanded into a new vertical.