strategy ・ product ・ growth・
strategy ・ product ・ growth・
strategy ・ product ・ growth・
strategy ・ product ・ growth・
Serif Labs helps startups find the product that will unlock their first $1M ARR.
I help early-stage B2B SaaS
founders make better product
decisions - what to build, what
to skip, and how to find product-
market fit faster.
1
2
3
4
5
Startups with successful raises or exits
1
3
5
7
10+
Years across product, engineering, and design
5
20
40
50
76
Thriving home office plants
Founder & Lead Product Designer
Fractional product advisor for early-stage startups, with a focus on AI-native products. I embed with teams to lead product, strategy, roadmap, and design. Two clients taken from $0 to $1M+ ARR. Four teams supported through pre-seed and seed raises, and one team through acquisition.
Product Manager
Product leader at a Series A start-up building AI-native email. Owned go-to-market strategy and long-term roadmap for product-led growth. Led a cross-functional sprint team of designers, engineers, PMs, and product marketers
Product Manager
PM for purchasing user journeys on YouTube and Google Play. Built zero-to-one features and optimized checkout flows for paid products. Shipped at Google scale - and then left because I wanted to build faster.
Technical Consultant & Engineer
Customer-facing engineer delivering custom ERP integrations for retail and public sector. Ran requirements gathering, customer interviews, system design, and development. Where I first learned that the best product work starts with listening.
MBA
Electives emphasizing product management and strategy
MS, Engineering Sciences
Coursework focused on user experience, human-centered design, and data science & visualization
BS, Operations Research & Engineering
Honors diploma, cum laude, minor in Information Science
Consistency and Cross-Platform Experience with Fortnite: Gaming Design Principles
Fortnite conquered the world by delivering seamless, consistent gameplay across every device—your digital product can too. Prioritize cross-platform UX consistency to meet users wherever they are, eliminating friction and boosting engagement.
