Product Strategy

April 14, 2026

FullyRamped

FullyRamped helps sales and enablement teams practice with AI simulations of their real customer calls. I led product strategy, research, and design. This case study reviews one project, assignments, shipped as three progressive experiments.
February 20, 2025

Holly

Holly helps local governments make better hiring decisions using AI and real-time data. I led product strategy and workflow design from new concept through launch.
December 9, 2024

Hearth AI

Hearth uses agentic AI to help people manage and strengthen their relationships. I defined the product roadmap, core workflows, and feature prioritization.
June 30, 2024

BRX AI

BRX is a developer tools platform for building AI applications. I shaped their product direction and key user workflows.
June 1, 2023

Zoba

Zoba's optimization platform helps delivery and ride services manage their fleets. I led product design and workflow strategy as they expanded into a new vertical.

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WE ARE SERIF LABS

Working remotely in San Francisco and Minneapolis

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