User Research

April 14, 2026

FullyRamped

FullyRamped helps sales and enablement teams practice with AI simulations of their real customer calls. I led product strategy, research, and design. This case study reviews one project, assignments, shipped as three progressive experiments.
December 9, 2024

Hearth AI

Hearth uses agentic AI to help people manage and strengthen their relationships. I defined the product roadmap, core workflows, and feature prioritization.
June 1, 2023

Zoba

Zoba's optimization platform helps delivery and ride services manage their fleets. I led product design and workflow strategy as they expanded into a new vertical.
May 1, 2023

YouTube

As a PM on the Payments team at Google, I owned the checkout process at YouTube.

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WE ARE SERIF LABS

Working remotely in San Francisco and Minneapolis

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